Privacy Policy

Last Updated: July 11, 2023

Welcome to our website. Thank you for your interest in RhoDx.

This Privacy Policy describes how RhoDx, Inc. (“RhoDx”) may collect information about you during your visit to this website (including related domains, sites and mobile applications that direct visitors to this Privacy Policy) (“Sites”), as well as when you purchase our products and services, or otherwise communicate or interact with RhoDx. RhoDx values your privacy and is providing this Privacy Policy to describe the information we collect and how we use, share and transfer this information, as well as your rights and choices regarding our processing of this information. By visiting our Sites, purchasing our products or by otherwise interacting with us, you are agreeing, on behalf of yourself and the institution that you represent, to the terms of this Privacy Policy. If you do not, please do not use our Sites.

Important Notice to Residents of the State of California

Natural persons who reside in the State of California should review the Additional Notice for California Residents below. You may have additional rights under California law.


Information provided by you

We may collect your personal information from your use of our Sites and our other business relationships with you. You may otherwise provide us with or make available your personal information through other registration and data capturing processes, including other public sources of such data.

The categories of personal information we collect from you include your contact information (such as name, company name, address, telephone number, email address, username and password), and where relevant to fulfill a transaction or request, additional information such as billing or payment information, shipping addresses, end-user information, and credit card information. Additionally, in order to tailor our communications to you, we may ask you to voluntarily provide us with information regarding your scientific areas of interest, experience with our products, contact preferences, and other information relating to your interactions with us or our products and services.

Information from Cookies

We may collect information using “cookie” technology. Cookies are small packets of data that a website places on your device to save your preferences and improve your site experience.

We collect information when you use and navigate the Sites or interact with our emails, such as the URL of the site you came from, the browser software you use, your Internet Protocol (IP) address, IP ports, date/time of access, data transferred, pages visited, amount of time you spend on the Sites, information about transactions conducted on the Sites, and other “clickstream” data. This data is generated and collected automatically, as part of the standard operation of the Sites.

If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain aspects of our Sites may not function properly or as intended.

Our Sites may use social media features, such as the Linkedin “like” button, the “Tweet” button and other sharing widgets. These features, which are either hosted by the respective social media network or hosted directly on our Sites, allow you to post information to your third-party social media profile page and share it with others in your network. When you click through social media features from particular websites (including our Sites), the social media network may receive information showing the websites you have visited. If you are logged in to your social media account, the social media network can link your visit to our Sites and other websites with your social media profile, and may deliver advertisements or promotions about our products or services tailored to your interests. Your interactions with social media features are governed by the privacy policies of the companies providing these features.

If you access the Sites using a mobile device, the device ID or IP address may be recorded and used for purposes similar to those of cookies.

Information from Third-Party Analytics Providers

Our Sites may use one or more third-party analytics services to evaluate your use of our Sites. These third parties may collect information about your use of the Sites, including your IP address. These third parties use cookies and other technologies to provide information about visits to our Sites, including number of visitors, the websites from which visitors have navigated to our Sites, and the pages on our Sites to which visitors navigate.

By accessing and using our Sites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Sites. For Google Analytics, please visit:


For our legitimate business interests

We process your personal information for legitimate business interests, including to better understand your needs, provide you with requested services and information, and send you information regarding products, services and benefits, which may include marketing materials. We may also use the information to investigate and respond to customer inquiries and complaints. We use information passively submitted by you to personalize features and your experience of the Sites, and otherwise to generally improve the content, design, and navigation of the Sites. To the extent permitted by applicable law, we may combine the various types of data we collect. We use this combined information to develop and evaluate business plans, update, expand, and analyze our marketing leads, identify new customers, and create more tailored advertising. We may conduct marketing analysis and similar research to assist us in making business decisions, including the development of new products. Such analysis and research activities may be conducted through third party services, using anonymous data and aggregate statistics generated by our information collection.

To contract with you

RhoDx uses your information to perform contracts with you for the delivery of products or services, for the use of our Sites under applicable RhoDx Terms of Use, and for other purposes. If you order products through our Sites, we may contact you by email to provide information about your order (e.g., order confirmations, shipment notifications, guidelines for how best to use the product, etc.).

To comply with our legal obligations

We may use your personal information to meet requirements imposed by law, including court orders, subpoenas, or compliance with the legal process.


We may disclose your personal information to our affiliates for the purposes described in this Privacy Policy. We may disclose your personal information to third parties who provide services to us or on our behalf for the purposes described in this Privacy Policy, but only to the extent needed to enable them to provide such services. Third party service providers may use personal information we provide to them only as instructed by RhoDx. We will not rent, sell or otherwise transfer your data to a third party for monetary consideration. We may also disclose personal information in aggregate form to third parties such as current and prospective business partners. We may disclose personal information as required or permitted by law including, but not limited to, complying with a court order, complying with a statute or regulation, and assisting with investigations by law. We may disclose personal information to administer or enforce our rights under an agreement. If we sell or transfer a business unit or asset to another company, we may disclose your personal information pursuant to the terms of the transaction. In addition, we may disclose information about you to a third party at your request, or if you consent to the disclosure.


We take the security and privacy of your personal information seriously. Accordingly, we implement reasonable security measures designed to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. Please understand, however, that no security system is 100% effective, and you should not expect that your information will remain private under all circumstances. If you have reason to believe that the security of your Personal Information has been compromised, please immediately notify us by contacting us at


You may opt out at any time if you do not wish to receive marketing information from us by emailing us at We will comply with these requests unless such communications are required by law or contract or do not require your consent under applicable laws. If you would like to opt-out of receiving communications from third parties with whom we shared data in accordance with this Privacy Policy, please contact the third parties directly.


We do not knowingly collect personal information from children under the age of 18. If you are under 18, please do not give us any personal information. By accessing our Sites or initiating any communication with us, you represent that you are at least 18 years old.


Some browsers may transmit Do Not Track (“DNT”) signals to websites with which the browser communicates. Given that there is currently no common industry or legal standard for interpreting these signals, our Sites do not currently respond to browser DNT signals. We will continue to monitor further developments around DNT browser technology and the implementation of a standard.


Our Sites may contain links to third-party websites. These third-party websites may collect information about you if you click on a link and may automatically record information about your browsing behavior every time you visit a site. We have no control over the privacy practices, or the content of these websites, and we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.


This Privacy Policy is effective as of the “Last Updated” date stated at the top of the policy. We may change this Privacy Policy (including the Notice for California Residents) from time to time with or without notice to you. By visiting the Sites, purchasing our products and services, or by otherwise interacting with us in person or electronically after we make any such changes to this Privacy Policy, you are deemed to have accepted any changes. Please be aware that, to the extent permitted by applicable law, our use of your personal information is governed by the Privacy Policy in current effect. Please refer back to this Privacy Policy on a regular basis.


If you have any questions or want more information about our Privacy Policy and practices, or to seek access to your personal information, exercise any other rights, file a concern or request a cancellation or opt-out, please contact us via email at or via U.S. mail at:

RhoDx, Inc.

4340 Duncan Ave. Suite 234

St Louis, MO 631105

Additional Notice to California Residents

California law permits California residents the right to request information, free of charge, regarding RhoDx’s disclosure, if any, of certain personal information to third parties for their direct marketing purposes. RhoDx does not share your personally identifiable information with third parties for their own marketing purposes without your consent.

RhoDx will not discriminate against you If you exercise any of your privacy rights.

You may make any of your requests or contact us regarding any concerns or questions regarding the use of your personal information, or our Privacy Policy and practices, using the contact information below:

Via email at or via U.S. mail at:

RhoDx, Inc.

4340 Duncan Ave. Suite 234

St Louis, MO 631105

For residents of the European Union, UK & Switzerland:

If you are a European Union or United Kingdom (UK) resident, you have the right to access, correct, and supplement the personal information we have collected about you. In certain circumstances, you have the right to erasure of your personal information, the right to restrict processing of your personal information, the right to obtain and transmit your personal information to a third party, and the right to object to the way your personal information is being used. If your consent is required for the processing of your personal information, and you have provided such consent, you have the right to withdraw consent at any time, which will not affect the lawfulness of the processing before your consent was withdrawn. Residents of Switzerland have similar rights under Swiss law. If you have a data privacy-related request, or questions or concerns about how we use your personal information, please contact RhoDx in any way set forth in the Contact Us section of this Privacy Policy. If you are located in the European Union, UK or Switzerland and you have a data privacy or data use concern that you feel has not been fully addressed, you have the right to contact the relevant EU or UK data protection authority or the Swiss Federal Data Protection and Information Commissioner, as applicable.